OT Month Toolkit 2021

October is Occupational Therapy Month! Canadian occupational therapists celebrate and promote their profession for the whole month of October! Take part in this annual opportunity to pool our promotional resources and have a meaningful community impact. Consider OT Month a launch to your year-round OT promotion/marketing. It's ALWAYS a great time to promote OT!

This Toolkit is designed to put all you need to engage actively in OT Month activities to celebrate and promote occupational therapy in one place.  Join in!

OSOT's OT Month 2021 Theme

This year, the Society is celebrating it's 100th Anniversary of incorporation.  As the celebration continues the OT Month theme 100 Years Strong, Ontario Occupational Therapists Make the Everyday Possible!  is most appropriate.  Why not celebrate yourself or with work colleagues...take a break, grab a beverage and view our Celebrating 100 Years!  webinar. Learn about the early roots of the Society in 1921, hear messages from our Minister of Health     


Getting Involved - Tools to Promote OT

  • OSOT's OT Month 2021 Checklist will get you started with 10 easy ways to celebrate and promote occupational therapy. We think you can come with more than 10, but these will get the creative juices flowing. Plan to do something to recognize OT Month! 

  • Promotional Flyers & Resources are yours to download and share. Browse over 30 options to promote your profession and/or your services.

  • Promotional Products can be a fun way to share a message about OT with a teammate, referral source, client or family and friends!  

  • Make good use of OSOT's public facing websites - www.OTOntario.ca and www.En-AGE.ca. Get to know these websites well and link to them in your OT Month communications and all year round! They can be a valuable educational resource as you introduce occupational therapy to a new client!

  • Animated Videos Promoting OT -  OSOT's 4 promotional video's focus on OT helping people manage at home, succeed at school, recover in the hospital, and participate in their community. Use them freely to educate others. Why not share them with your interprofessional team?

  • Participate in our social media campaign - follow OSOT on Facebook, Twitter, or on our NEW Instagram account and watch for promotional posts that you can share quickly with your own network. Spreading the word can be easy!

  • Download graphics to create your own social media posts.  See files for FacebookSee files for Twitter.

  • Tips for Contacting your Local MediaOT Month is a terrific time to approach local media with a human interest story or profile of your OT services.  Local radio, TV and community newspapers are often looking for content. Our Tips resource includes links to access your local TV, radio and newspapers and tips and suggestions for story pitches, etc.

  • OT Month email signatures, voice mail messages - suggestions make it easy!

  • Tips for Contacting your Professional Network during OT Month - make sure the people you interact with as an OT are well informed about OT and your services. Help them be a third party promoter of OT!  (that's the best kind!). This resource gives you suggestions for easy ways to engage with your professional network this month!

  • Quotes relating to occupation, engagement, etc. to support your OT Month promotions.

  • OSOT's Photo Gallery - download photos for your use in displays and promotions!  Do you have a photo(s) to share? Think about how graphic marketing is. The value of a good photograph is high and it's hard to find photos of OTs and their clients.  Request written consent of any subjects in your photos to give permission for you to share with OSOT for promotional purposes and send to osot@osot.on.ca

  • OT Activities/Initiatives that Work - members sharing their OT Month initiatives and successes can be good inspiration for your own planning and activity. Why not add to the collection - plan to share the outcome of your initiatives, take some photos, send your inputs to osot@osot.on.ca. 


Thank you for your efforts to promote occupational therapy in Ontario!